# How to Upload Reels to Facebook > Upload a Facebook Reel from a phone or computer, check its audience and audio, and understand when Instagram sharing or Page access changes the steps. - Canonical HTML: [https://www.followersflys.com/blog/how-to-upload-reels-to-facebook](https://www.followersflys.com/blog/how-to-upload-reels-to-facebook) - Language: en - Published: 2025-01-03T20:38:41+00:00 - Updated: 2026-10-02T00:00:00+00:00 To upload a Reel to Facebook, start with the place you want it to appear: your personal profile or a Page you manage. Open the appropriate profile or Page, choose the available video or Reel creation option, select a video you own or are allowed to use, review its audio and audience, then publish. If the video already exists on Instagram, you may be able to share it through Meta's connected-account settings instead. The choices on screen can differ because Meta has been merging Facebook's video and Reel publishing flows. You do not need to rely on one fixed plus-button location. On some accounts you may see **Create reel**. On others, adding a video from the post composer may be the relevant starting point. Meta announced a gradual change in which new videos are published as Reels, including for profiles and Pages. Its older Help instructions still describe a separate Reel composer. Follow the option your account actually shows, and check the result before assuming it appeared where you intended. [Meta's video-publishing announcement](https://about.fb.com/news/2025/06/making-it-easier-create-videos-facebook/) explains the change. ## Choose a route before you upload There are three common situations: 1. **You have a video file on your phone.** Open the Facebook app under the profile or Page that should publish it. Look for a video or Reel creation option, select the file, and continue to the review screen. The app may offer clip editing, effects, and music. 2. **You have a video file on a computer.** Meta's [desktop Reel instructions](https://www.facebook.com/help/www/2862139500770200) describe opening Reels, choosing **Create reel**, adding a video, reviewing optional trimming and description, selecting an audience, and publishing. If your computer shows a unified video composer instead, follow its on-screen review and audience controls. 3. **You created the Reel on Instagram.** Check whether the correct Facebook destination is connected and whether Instagram offers a Facebook sharing option for that Reel. If it does not, work from your original video file and make a separate Facebook upload. Do not assume the Instagram share arrow always creates a native Facebook Reel. Confirm the account name in the composer before publishing, especially if you manage both a profile and a Page. ## Upload from the Facebook mobile app First, open the Facebook app and make sure you are acting as the intended profile or Page. Find the available video creation option from your Feed, profile, Page, or Reels area. Labels may read **Reel**, **Create reel**, **Video**, or **Photo/video** as the publishing experience changes. If you are offered both a Feed video and a Reel path, choose the format that matches what you want to publish; if only a general video option is available, review the publishing screen rather than hunting for an older Reel button. Select the video from your phone, or record clips if offered. If you cannot see the file, check Facebook's permission to access it. Preview the full video for orientation, an understandable opening, and readable text. Add a description if it helps someone understand the clip. A plain description works better than a block of unrelated tags. If Facebook offers a cover or thumbnail choice, pick a frame that represents the video. Before publishing, look at the audience selector. A personal Reel can be shared with different audiences, and a locked profile cannot choose every public option. Facebook's [Reel audience guidance](https://www.facebook.com/help/204305118221546) explains that you can set a default and change the audience for an individual Reel. If you meant to post privately, verify that selection on the current upload. Publish, then open the Reel from the intended profile or Page. Check playback, sound, description, and audience. ## Upload a Reel from a computer For a profile with Meta's documented desktop interface, start from Facebook's **Reels** area and choose **Create reel**. Select **Add video**, then choose the file on your computer. Continue through the preview. The Help article says you can trim the video, add an optional description, choose an audience, review a remixing control, and publish. The exact position and names of these controls may change as Meta's unified video composer rolls out. [See Meta's desktop steps](https://www.facebook.com/help/www/2862139500770200). For multiple clips or in-app effects, Meta directs people to its iPhone or Android app. Keep a clean video export if you expect to post to more than one platform; it gives you another option if a platform-specific music track cannot be reused. Do not treat old duration limits as a worldwide rule. Meta's older Reel Help page describes a 90-second format, while its 2025 product announcement says it is removing separate video-versus-Reel choices and format limits as the new flow rolls out. For a long video, use the limits and feedback shown in your own composer today. If Facebook rejects a file, check the upload error before trimming it solely to match an older guide. ## Share an Instagram Reel to Facebook Sharing from Instagram is a different operation from downloading a video and uploading it again. Meta's [Accounts Center overview](https://www.facebook.com/help/943858526073065) describes connected experiences between Instagram and Facebook, and its [Facebook Reel audience guide](https://www.facebook.com/help/204305118221546) explicitly covers Reels shared from Instagram. If Instagram offers a Facebook destination while you prepare a Reel, confirm which Facebook profile or Page it names and whether sharing is turned on for that individual Reel or for future Reels. Then review the Reel on Facebook after publishing. The Facebook audience deserves a separate check. Meta says that if you have not chosen a default Facebook Reel audience, an Instagram Reel shared from a private Instagram account may default to **Friends** on Facebook, while one shared from a public Instagram account may default to **Public**. Your Instagram followers and Facebook friends are not necessarily the same people. Set the Facebook audience deliberately instead of assuming Instagram's privacy choice carries over unchanged. If the destination or sharing switch does not appear, do not assume that tapping a generic **Share** button will make a native Facebook Reel. Confirm that the desired Facebook account is connected in Accounts Center and that you have access to the Page if a Page is the destination. Meta's [Page-access guidance](https://www.facebook.com/help/289207354498410/r.php/) distinguishes people who can work directly on a Page from those with task access through business tools. If native sharing remains unavailable, use your original video file and upload it separately from the intended Facebook account. This also lets you review the caption, cover, and audio for Facebook. ## Check music and sound before posting An Instagram Reel downloaded to a device does not always lose its added sound. the result can depend on the particular track, account, sharing method, and rights. Listen to the exported file and the Facebook preview before publishing. A silent export, a track missing from Facebook's picker, or audio muted after publishing calls for a different permitted audio choice; none proves that every Instagram download behaves the same way. Meta says access to its [licensed Instagram music library](https://www.facebook.com/help/instagram/402084904469945) can depend on account type, the type of post, and country or region. The library is intended for personal, non-commercial use; some business accounts and posts have restricted access. A song being selectable on Instagram does not establish that you can export it, reuse it on Facebook, or use it in a commercial post. For a Page or promotional video, use audio you made yourself, have licensed for the actual use, or can select under the relevant platform's terms. Meta also describes Sound Collection as an option for certain uses, but check the license and the tool available to your account before relying on a track. If speech carries the point of your video, review captions or visible text so someone watching without sound can follow it. Check the Facebook preview; controls and overlays can cover parts of a video. ## If the upload is missing or looks wrong Begin with the likely failure point. **Wrong destination?** Look at the profile or Page identity at the top of the composer and review Page access. **No Instagram-to-Facebook option?** Check the connected account and try a separate upload from your original file. **Sound missing?** Compare the original file, export, upload preview, and published playback, then use a permitted replacement if needed. **Audience unexpected?** Open Facebook's Reel audience settings and the individual Reel's audience control. **Creation button missing?** Look for a general video upload option, because Meta has been combining the flows. For a failed upload, keep the file and error message. Check your connection, update the app or browser, and retry from the intended destination. Meta's [playback troubleshooting page](https://www.facebook.com/help/messenger-app/396404120401278/) recommends connection and browser checks. Before retrying again, check whether a copy actually published. The reliable final step is simple: view the published Reel as the account that posted it, then verify who can see it, whether its sound plays, and whether the description matches the video. Those checks apply whether you created the clip on Facebook, uploaded a finished file, or shared from Instagram.